Content Creation Guide

This guide is primarily intended for Investor Relations (IR) professionals who want to deepen their knowledge of how to create a broader range of engaging content for their clients. However, anyone that looks to create engaging content will find this guide useful.

It condenses my six years of experience in the financial services industry as an investment writer and research and communications associate for a boutique asset manager and a lobbying institution for hedge funds and private credit firms. I worked and met with some of the world's most prominent fund managers to help promote and communicate their investment strategies and products. This guide represents what I learnt from this and how you can use my experiences to create better content.